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Ben Huh Asks: “I Can Haz Reddit?” (Offers To Buy It From Condé Nast)

• Aug 27, 2010 from courtstarr(Courtney Guertin) in Technology
  It's no secret that social link sharing community Reddit isn't singing the praises of its corporate parent Condé Nast, which acquired the company in 2006. Earlier today the two sparred over running ads in support of California's Proposition 19, and Reddit has previously written about the shortage of resources that Condé Nast is willing to provide.  Now Ben Huh, founder and CEO of the Cheezburger network, is offering to take Reddit off Condé's hands.
  
  In a letter published by The Daily What (a part of the Cheezburger network), Huh writes that he's offered to buy Reddit before privately, and he's now making it public. From the post:

Product inspection service for long-distance eBay & Craigslist buying

• Apr 12, 2011 from y2k12 in Lifestyle
  A big part of the risk involved in P2P shopping online — particularly for high-ticket items — is that distance typically makes a personal inspection impossible. That's where Oklahoma-based WeGoLook comes in, with a network of 7,000 verified “Lookers" nationwide. Targeting transactions conducted through eBay and Craigslist for such products as cars, boats and property and even people involved in recruiting or matchmaking services, WeGoLook can take current photos or videos, watch working demonstrations and complete personalized reports for verification of a person, place or thing.

Seven Important Social Media Trends For The Next Year

• Sep 12, 2010 from hgreenwood(Heinz Grünwald) in Technology
  Social media changes from month to month. Trends come and go quicker than the seasons change. The latest trendy site could be next years Myspace and the hottest new site probably hasnt even been conceived yet or is at the couple of guys in a garage stage. Having said that there are some trends that I think will continue over the coming year and with that in mind I wanted to share them here. Rather than focusing in on the finer detail I have compiled the list below in broader terms with all the main players represented. All in all it should be an exiting year ahead in social media and these should be seven of the main trends
  Group Buying
  This really has been the huge power house of online commerce in the last year. Services like Groupon have come on the scene in a big way (Even Microsoft entered the market today) and the idea behind it really is so simple that it makes you think Why didnt I think of that. Like all kick ass ideas this one is incredibly simple and instantly understandable and there is something in it for everybody. The idea is nothing new but giving it legs through things like apps and the ability to share deals with friends makes the whole sector spread faster. Expect this to continue in a big way over the next couple of years with copy cat services and the big players rolling in to more territories and rolling out better and more extensive deals.
  Question And Answer Sites
  These sites are hardly new and have been around for years but a new range of social features and bigger audiences have seen existing sites and some innovative start ups make this an interesting space once again. The big boys like Facebook are rolling this out as we speak to their huge user base and will be making it front and center on profiles as they look to tap in to the collective knowledge of the site. Another innovative start up that is making some serious noise within the tech community is Quora which should break out in to the main stream this coming year. Collective knowledge is incredibly powerful and social media is making that knowledge easier to spread.
  Mobile
  I was going to call this section location but I really do think the opportunities in this sector extend far beyond people checking in to bars for free coffee. There is no doubt that services like Foursquare, Gowalla and Facebook places will continue to grow and be adopted by a larger audience but I dont even think the most exciting technologies have even been invented in this space yet. The best is yet to come. The really exciting thing to consider is what can be achieved with mobile advertising and with all the big players including Google and Apple trying to crack this market the real innovation has yet to come. People all over the world are walking around with mini computers in their hands and you can basically let your imagination run wild with the endless possibilities that offers to the social media industry.
  Facebook Credits
  Facebook have been dipping their toes in to the credits system of micro payments over the last 6 months by giving users free credits to help them get used to the system as well as doing a massive deal with Zynga to add the credits to their games. I strongly believe Facebook credits will become one of the defining moments in Facebooks history and be the cash cow that drives them forward towards IPO. With Facebook taking a cut of the credits and brands and businesses scrambling to use them there really will only be one winner in all of this. Expect Facebook credits to be ubiquitous across the web within 2 years as people use the trusted platform to by all sorts of things.
  Branded Content
  Brands and businesses are starting to realize that one of the main ways of engaging their customers and offering value is to create content that enriches the users social media experience rather than just blasting messages out at them. With users starting to get more and more aware of ads and adding their own filters the smart brands will create bespoke content that engages users in a meaningful way and offers value. Building that content in to Facebook and other social sites while all hooking back to their own website will be crucial with video playing a more and more important role in the branded content play.
  Twitter Monetizing
  They sure are taking their time on this one but they are very much at the stage Facebook were 18 months ago when they just went on a land grab of users and made sure their service was as stable as possible. Twitter have started rolling out some monetization features like promoted tweets but they havent really come in with the hard sell just yet. Id expect Twitter to keep focusing on growth for the best part of the next year before switching on the revenue in a major way just like Facebook are at the moment.
  Google To Keep On Failing
  I dont care how many people Google hire or companies they buy they are always going to struggle in the social media space. They dont have it in their DNA as a company to be social as far as...

Life After Google: 15 Startups Founded by Ex-Employees

• Aug 26, 2010 from mashabletech(Mashable - Technology) in Technology
  In the process of accumulating more than 10,000 employees worldwide, Google also accumulated a lot of former employees.Many of these Xooglers (yes, thats what former Googlers call themselves) have decided to scale down and start-up. Xoogler-founded businesses are making headlines everywhere as they are acquired by Google, its competitors, find funding from other Xooglers, and blaze new trails on the web.Here are 15 companies that have sprung forth from the minds of those who once staffed the web giant.1. OoyalaOoyala is a platform for online video publishing and monetization. Founded by ex-Googlers Sean Knapp, Bismarck Lepe, and Belsasar Lepe in 2007, it links ads to video content, and provides a host of additional enterprise-level features, including analytics and mobile delivery.Since launch, Ooyala and its video platform Backlot have been used by major companies to manage and monetize their video assets, including Dell, Electronic Arts, Hearst Corporation, and Telegraph Media Group.2. DasientPlanting malware on innocent websites is a convenient way for cyber-criminals to distribute viruses without e-mailing each of their victims individually. The sites that they target often end up remaining on the blacklists of security software and search engines even after theyve removed the problem.Dasient helps sites by monitoring for malicious code so they wont end up on the dreaded blacklist. Two of the three founders who launched the company in 2009 are former Google employees. Neil Daswani was a Google security engineer manager and Shariq Rizvi was a member of Googles Webserver and App Engine teams. The third founder, Ameet Ranadive, is a former McKinsey strategy consultant.3. Tell ApartBrought to you by the guys who founded the Google AdWords API team in 2004, Tell Apart works with a companys own e-commerce data to identify their best customers and predict who will be their best customers in the future. It also creates customized display ads for those customers, and serves them off-site.4. CuilIts not surprising that Anna Patterson, a former architect of Googles search index, went on to create a search engine. It is, however, unusual to find a search engine that departs from the standard list of blue links. Cuil algorithmically clusters results so that a search for Abraham Lincoln creates separate report pages for the USS Abraham Lincoln, President Abraham Lincoln and the Abraham Lincoln Brigade. In addition to traditional search results, it combines the documents to create a report with information groups and key words within the topic.5. FriendFeedFriendFeed allows users to share photos, articles, and other media in a news feed for their friends to Like or comment on. Sound familiar? After shamelessly borrowing the startups key features, Facebook bought FriendFeed in 2009, taking with it FriendFeed co-founder and Gmail creator Paul Buchheit.6. RedbeaconRedbeacon is like a souped-up version of Craigslist that helps users locate qualified service providers for nearly any job. Users submit the type of work to be done, along with the required time frame, and local professionals compete for the work with price quotes and availability.When a user chooses who they want for the job, Redbeacon allows them to book the service online. Its not quite the startup you would expect from founders Ethan Anderson and Aaron Lee, who were responsible for launching Googles video product before the YouTube acquisition in 2006, or from Yaron Binur, who led the development of Google News.7. Mixer LabsThe co-founder of Mixer Labs was also a co-founder of Googles Mobile Team, and was the first project manager of Google Mobile Maps. Mixer Labs GeoAPI service helps developers integrate location into their apps. Twitter apparently decided it could also use this kind of assistance; it purchased Mixer Labs in December 2009.8. HowcastAll three of the Howcast founders worked on the Google Video Team at one point or another. Their startup focuses on producing instructional videos everything from How to Cope With Boring Office Work to How to Induce Labor Naturally and claims to be approaching two million downloads across iPhone, iPad, Android, and BlackBerry phones.9. MyLikesMyLikes gives anybody with an online social network the opportunity to sell advertising. Users sign up to give personal endorsements for specific products, which are posted on their Twitter and Facebook accounts. Every time a friend clicks on an endorsed advertisement, MyLikes either pays the poster or donates to her selected charity.Co-founders Bindu Reddy and Arvind Sundararajan arent the only ex-Googlers who believe in the idea. The company is also backed entirely by former Google personnel.10. WeatherbillA lot of insurance companies offer umbrella insurance, but few offer rain insurance. Former Google employees David Friedberg and Siraj Khaliq created Weatherbill to cover companies with revenue streams that can be drastically impacted by an unexpected change in the...

HOW TO: Get the Most Out of Your Business Facebook Page

• Aug 26, 2010 from pagerageseo(Robert Visser) in Technology
  Susan Payton is the President of Egg Marketing & Public Relations, an Internet marketing firm. She blogs at The Marketing Eggspert Blog. Follow her on Twitter @eggmarketing.So you paid attention to what everyone is saying and you created a Facebook Page for your business. Youve got your press release links, photos and videos but no one seems to care. What are you supposed to do now?Youre on the right track, so congratulate yourself. A lot of small business owners dont even bother to create a page theyre simply not on Facebook.But its all about where your customers and future customers hang out. And with people spending more than 700 billion minutes per month on this social networking site, it seems pretty apparent that your business needs to be hanging out there too.Lets review your Page. Go ahead, pull it up. Your Facebook Page should contain all or most of these: Links to your blog posts Links to related articles (whether theyre yours or not) Videos Photos DiscussionsThis type of content is key in getting people to Like your page, and contributes to its overall success. And how do we define success? By getting people to interact and leave comments on your Facebook Page, as well as travel from the page to your companys website and, of course, buying your product.Facebook Pages Need AttentionIf you neglect your Facebook Pages, they will die. If you use Facebook, youve probably stumbled upon a companys page with no conversations going on and no recent posts. Im guessing you didnt click Like on that page. An unattended Facebook Page leaves a negative impression of the company dont let yours fall by the wayside.The more you pay attention to your Page, the more positive results youll see. Cathy Nguyen, President of LeatherandBags.com, has seen great results from her Facebook Page, but admits she could do more.Although I have a Facebook Page, Im not utilizing it to its fullest potential because of time. I try to update when I can and should probably try to engage more often, said Nguyen. Utilizing Twitter, blogs and e-mails has worked, but then again, Im not doing it frequently.People are used to passive marketing. In the old days, you could pay a magazine or billboard company to create an ad for you. Then you sat back and waited for sales to hopefully pour in. But those days are gone. Whether its you or someone else at your company, you need to dedicate someone to social media strategy.Creating a Facebook StrategyMaybe we put the cart before the horse in creating the Page without a clear-cut plan. Thats OK. Lets develop a plan together. First, decide why you want a Facebook Page. Is it because everyone else is doing it? Or because you understand the value in connecting with customers who spend time socializing on Facebook?Write down five goals for your Facebook Page. They might be:Create awareness of our brand on FacebookGet 10,000 Likes by year-endHave at least 5 comments or shared items each weekMake Facebook one of the top 3 referrers of traffic to our siteGet 2,000 entries to our Facebook contestOnce you have these goals, break down the tasks required to achieve them. If you want 10,000 people to click Like on your page, youre going to have to expand your contacts through your profile. Post your page link on Twitter, your blog, your e-mail and everywhere else. If you want interaction, you need to post insightful and thought-provoking questions and comments. Decide how regularly you need to post (I suggest at least 3 days a week).Now determine who will handle these tasks. It might be one person or several. If its you, post the tasks to your calendar so you dont forget to do them. In time, updating your Page will become second nature.Ginger Anderson, who handles the Facebook Page for Scripps Health in San Diego says that when she started handling the page, all it did was push health news. Now the Page offers a mix of news, useful articles and videos that frequently get comments and questions from the 900 plus San Diegans who follow the brand.Our intention is to build relationships within the San Diego community (specifically with current patients and employees) and position Scripps as a trusted leader in healthcare, said Anderson. We receive the most comments on the posts that are general and applicable to a wider audience as opposed to disease-specific. We try to balance serious health news with fun, general health and wellness related content along with stuff about San Diego life (again, making sure its not always about us).Practical TipsJust updating your Page wont make it fabulous that will take a little work from you. Here are a few tips to make your page more searchable and appealing.Title: Some say the title is the most important part, so make sure your title is descriptive of your business and unique on Facebook.FBML: Facebook Markup Language helps you create a custom landing page for your Facebook presence. If you want to promote a special event or direct attention to a particular product,...